Gaining Permission to Film in Drama Room

We wanted to film the band scene in the drama room at school. This is as it has a black back drop and lights to make it look like we are at a concert. We had to ask the drama department for a time and date when we could use the room and they then gave us permission to use the room and film inside it whilst using the lights.

Audience Theory

A model of the media
Text - Audience - Institution

Three questions that relate to the audience theory are
1) Why do audiences choose to consume certain texts?
2) How do we consume texts?
3) WHat happens when we consume a text?

There are three theories of audience that we can apply to help us come to a better understanding of the relationship between text and audiences.
1) The Effects Model or Hypodermic Model
2) The Uses and Gratifications Model
3) Reception Theory

The Effects Model

This theory is the idea that the consumptions of media texts has a massive influence on the Audience. Usually this influence is considered as a fairly negative influence. The audience are said to be passive and powerless to prevent the influence of this type of media text and the power in these texts lie within the message of the text. 


An example of this model being used would be in most newspapers and adverts. When regarding newspapers, they have the power to show any event interpreted in there own way and so they can have control on its influence. If they are global newspapers they have the power to sway peoples views to one way even if it is one that they would never cross their minds.

This theory model can also be known as the Hypodermic.
It focuses on the point that as consumers of media text we are all but powerless to stop the influence if the text. The messages of media text are somewhat 'injected' into the audience's mind by the powerful media which suggests the name Hypodermic.

Us as the audience can become in a sense drugged and hooked on certain media texts because just like drugs they are addictive and can sway the audience to their way of thinking.

Our Digipak Ideas

This is our ideas board and the following are our digipak plans.

Animatic For Our Video

This is our animatic of how the video should look when it is finished. Sorry for the poor drawing :).

Our Call Sheet

Justification of Ideas in Relation to Genre and Artist

We have many ideas of things for our video. We believe alot of them are in the same genre as the song which is indie pop. This is usually fun, bubbly and sometimes a little bit wacky. One way that we kept to the genre  is by using fast editing and bright colours which reflect the mood of the genre, it relates to not only this video but a lot of indie pop music videos.

We are using lots of lip-syncing which is common in a lot of music videos and are using many scenes including our props to tell a story which the genre mostly does. Most indie pop videos have a band scene in them so we have stuck to the genre and also to the Midnight Beast's videos. We have many comical moments, just as the artist does so this is the justification of using comedy.

Production of a Music Video

Directors are sent the song to listen to and come up with ideas of the video then they must send back their video ideas. The management then will choose the best one and give that director a budget to work with. The director chosen then takes control of the video and chooses settings, ideas of what happens and props. Some directors end up sending out many videos before they get their big break on making an actual video.

Audience Responses - Survey Monkey

This shows us that the gender and age of our target audience is going to be for females of the age of around 16-20 year olds. 

This shows the type of genre that the target audience listen to which is mostly indie and R'n'B. Our song is like an Indie Pop song so this will suit our audience. It also shows that they like the conventional music elements of dancing and telling a story to add to the song.

The audience research has shown us that they expect the lyrics to match the video and be fun and energetic and playful just the music is - this seems to be what gets not only the best but the most responses for videos.

There were more people that would be interested in watching our video than not. This means the song must be quite catchy and interesting.

Planning Filming

At the moment we are working out times that we need to film and seeing when everyone is free. We are currently discussing where to film the backing if we use the green screen in the drama room so we can use the instruments on site. We have decided to take a trip down to a fancy dress store to see if we can rent some of their wigs so we can get the filming underway. This will take place this week. Then as soon as the wigs have been purchased filming will commence, this being Friday.

Possibilities of Using Other Equipment

Charlie has recently been speaking to and ICT teacher, and he has found out that we have the possibility of using green screen technology. This means that we can make it look like we are in places that we aren't. We could do some filming up London around and about then film the guys in front of the green screen and it will look as if they are playing the song up in London. They would do this by pinning up green paper in the drama room with the boys playing. Then edit it together with the filming on location. This is what green screen shoots look like;

Audience Research - Survey Monkey

This is what we have from survey monkey so far. Only 4 people have done our survey and so we are reposting it and when more people have taken the survey we will then post our findings as we do not have enough to go on.

Settings

We have been thinking of having 3/4 main settings in our music video. They are as follows;

1. Boys bedroom, where the three boys are having their sleepover and getting phone calls from the three girls.

2. Girls bedroom, where the three girls will be ringing the boys.

3. In a garage, this is where the band scenes will be set, this is as we wanted to give the impression of a home set up band with a 'garage band' feel to it.

4. In a remote woodland area, this is to give the song a playful meaning as that is the background of the song.

There may be other small parts of the video set in other places like outside a house, but these are the 3/4 main settings

Unsigned.com and Newgrounds.com

Me and my group had a look at these two sites when we were trying to look for songs that we could use for our music video. These are people who are not yet signed. We searched the two sites for a couple of lessons and decided there was nothing on there that we thought we could make good use of so my collegues and i decided to look somewhere else. We found a group called The Midnight Beast on youtube, and thought this is the song for us. The group are signed so we had to ask for permission to use the song but the group gave their concent.

Photographs of Possible Locations and Props

We have here a collection of photographs that are of possible location for the Boys Bedroom. This is where the scenes of the boys all together will take place. These being the parts where they are not playing their instruments.

This is some of the props we have found of ebay that we would like to use for parts in the video such as Pipe bubbles blowers, wigs and cowboy hats.

The photos below are a collection of the possible location for the Girls Bedroom, this is where you will see the girls that the boys are talking about.

Our ideas

We have been getting all of our ideas together for the past couple of weeks. We have been thinking about props that we may need to buy from ebay and things that we already have. So far we have come up with this for props:

• Guitar
• Triangle
• Twister
• Car
• Pj's
• Phones
• Wigs
• Dressing gown
• PS3
• Brownies
• Pizza
• BOOTY cards
• Pom Pom's
• Cluedo
• Bubbles
• Tape Measure
• Cowboy Hats
• Smoking Pipes

We have a lot of this stuff so only some of it we will need to buy.

Internet Issues

The internet at the school has been down recently which has made it difficult to get posts on to my blog so hopefully I will be able to post some posts tonight.

Setback

We had a slight set back recently being that due to the room being double booked with an exam that we could not use the drama room on the day that we wanted, we have to move it to another day.

Planning of our music video ideas

Over the last two days me and my group have been putting together a brainstorm of ideas, props and a storyboard. We are doing this to prepare for our video instead of just trying to film without knowing how the video should look. These are the ideas we have.