We were asked what is the purpose of a music promo video? I thought about it and decided that my answer is to make more sense of the video and its lyrics and also to help add meaning, value and feeling to the song. Without the videos many song would not be as popular as they are now due to peoples interest in the video and word of mouth.
Other ideas were;
-Advertisement
-Draws attention
-Illistrates
-Appeals to visual audiences
-Expresses emotions
-Tells a story
-Markets and image
-Promotes the artist/single/album
-Pursuades audience to buy
-Raises audience awareness
-Make artistic statement
-Product placement
We were also asked - how might we measure the success criteria of a music promo video?
-Sales
-TV channels
-Affects people
-Not watching MTV anymore people watch videos of the internet (youtube)
-Amount of publicity
-Downloads
-Youtube views
-Memorable
-Charts
-VMA awards
-Word of mouth
-Articles
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